Fairyality was inspired by memories of childhood, theme park, daydreaming, all dreamy but at the same time real, beautified memories. Some strong, some fuzzy ambiguous, but everything is reminiscent of smiles.
Viewing the collection is just like looking into childhoods. The collection is full of colors that are bright and encouraging, best describing the optimism and naiveness from the springtime of life. The checker plaids and stripes are patterns being seen in theme parks all the time, and they bring back to the lovely memories from childhood. The silhouette is easy comfortable and at the same time playful, representing the most relaxing and happy time back in children’s time.